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"Discover How Bushido Marketing's Killer
Martial
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Dear Fellow Small Business Owner, You may be wondering what the heck is "Bushido Marketing" and what does it mean? Well, I am going to explain the "Bushido" concept to you. There is a very good reason why I called the Martial Arts marketing company "Bushido Marketing", but before I explain the technical reason for the name, I need you to understand that I have been involved in the martial arts for the past 40 years and that I am currently a 10th Degree Kenpo Grandmaster. As a "Professor", I am one of only about 400 Grandmasters world wide out of more than 2 Million martial arts enthusiasts. Now I am not telling you this to impress you, but simply to give you a point of reference for the company name. When you look up the word "Bushido" in the dictionary it will give you this definition - Bu·shi·do [boo-shee-daw] "the code of the Japanese Samurai, stressing unquestioning loyalty and obedience and valuing honor above life." You see during the past almost 40 years of my life I have spent not only mastering the physical aspect of the martial arts (which is the easy part), but I also internalized the philosophical part of the martial arts. As part of my life-long training I learned, live by and teach to others the Seven Codes of Bushido:
= = = Along with these virtues, the Bushido Samurai also holds justice, benevolence, love, sincerity, honesty, and self-control in utmost respect. Justice is one of the main factors in the code of the Samurai. Crooked ways and unjust actions are thought to be lowly and inhumane. Love and benevolence are supreme virtues and princely acts. The Samurai follows a specific etiquette in every day life as well as in war. Sincerity and honesty are as valued as their lives. "Bushi no ichi-gon", or "The Word of a Samurai," transcends a pact of complete faithfulness and trust. With such pacts there was no need for a written pledge; it was thought beneath one's dignity. = = = I base all of my business and personal dealings on this Bushido code. This age old code of the Japanese Samurai helps you, my client, to understand where I come from. All of our interactions will be based on veracity, honor and justice. I will do everything in my power to present you with the most effective and proven marketing program and advertising campaigns, so that you can enjoy the highest possible Return On Investment. Your marketing campaign will be just like a razor sharp and deadly samurai sword. Your messages will deeply penetrate your prospects inner most desire and they will select your company to do business with, because your messages ring true and sincere. The ancient warriors, just like contemporary small business owners, could not afford to waste their energy on inefficient movement nor could they use dull or broken weapons. The warriors relied on their physical prowess to overpower and dominate their opponents. They also used the most effective weapons for their physical abilities to win their battles and conflicts. The ancient Samurai also learned to perfect each physical movement so as to not waste any time or effort. Each movement, however slight, was held accountable and had help the Samurai on his quest to win the battle. Well, today's business environment is very similar to the battlefield of yesteryear. As a small business owner you have to be able to capture as many new clients, customers and patients as possible, without going broke. EVERY part of your marketing campaign must produce a predictable ROI or that marketing campaign MUST be stopped IMMEDIATELY. You cannot afford to spend a single dime without getting $5.00 in profit back. Your marketing tools MUST be razor sharp, but not too big or heavy, so as to not create undue stress or fatigue onto your business and marketing budget. But it needs to be big enough so that you can easily penetrate your market and capture as many good prospects as possible. Basically you need to execute your marketing campaign with laser like focus and eliminate all marketing that is not predictable and does not generate a healthy profit for your products or services. At the same time your marketing message must be clear and succinct, so that it stands out from your the clutter and "me too-ism" of your competitor's ads and your prospects must instantly understand your message and why it is in their best interest to select your company to do business with. In addition, your marketing message cannot be deceptive or misleading as that would be injustice and will ruin your company's reputation. The weapons for your marketing arsenal need to be custom made as your business is very unique, with certain strengths and weaknesses. Your marketing has to highlight your strength so that your prospect can quickly see why it is in their best interest to become your client, customer or patient. At the same time it has to cover and protect your company's weaknesses, otherwise the competition may expose them and monopolize on them for their own benefits. Bushido Marketing knows how to craft such messages for your business. I know exactly what works and what does not. I can furthermore save you 57% or more on you current ineffective marketing campaigns and replace it with materials that will generate up to 543% more profit for you in as little at 60-90 days.
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