your On-line reputation

You may be asking yourself what is an 'On-line Reputation and why should you care?

   A poor or none-existing On-line Reputation can KILL your business faster than anything else.

Your on-line reputation shows up in the search engines and in these Citation Review Sites:

• Google Maps
• City Search
• Insider Pages
• Judys Book
• Kudzu
• Local.com
• Yellow Bot
• Yellow Book
• Super Pages

 It is the feedback and comments from your customers. Their comments are based on a '5 Star Rating System' that can 'Make or Break' your business.

The more '5 Star' reviews you have the better your reputation and the more trustworthy you are.

Who cares about your online reputation?
Your online reputation play an important role in your public and private life.

Whether you’re seeking employment, selling a product, looking for an investor or trying to score a date, someone is going to turn to a search engine to learn more about you.

The most common searches are performed by:

• Consumers
• Business partners
• Stock holders
• Marketers
• Journalists
• Prospective employers
• Co-workers
• Personal contacts

How can a negative online reputation affect you?
The results of a negative online reputation may be as subtle as a competitor’s search result ranking higher than yours or as damaging as an industry-wide boycott of your products and/or services.

Besides the obvious financial implications of having a company’s credibility called into question, there are potential legal ramifications that could consume your time and cripple your financial sustainability, as well.

The Potential Problem
If you find that you have a number of search of negative comments rank for your name/company that aren’t about you (especially in the top 10), you need to start building your positive reputation.

Even though there isn’t an obvious problem, you should still be concerned. If you haven’t actively developed your own positive search results, then it’s much easier for negative reviews to sneak to the top of the search engines, when someone is researching you or your business.

By not proactively creating your online reputation, you leave yourself vulnerable for someone to do it for you.

Consider how others will refine their searches to locate you. Will they add an industry, location or product to the search terms?

Filter the search results to locate oddities and a significant lack of results, both of which can negatively impact your reputation.

Also, how many of those search results are within your control? You have almost 100% control over your online reputation. Here are some examples of reputation assets - your Web site, a social profile or local listings are all positive assets. The more results that rank highly on the search engines for your keywords, the better your reputation.

Of course, positive comments and endorsements help your credibility immensely. The more results you personally manage, the more control you have over your online reputation the better it is.

As a business owner you should request written testimonials from your clients, vendors and others on a regular basis. This helps you identify any performance issues or customer satisfaction concerns before they show up online.

The Obvious Problem
If someone reports your company to a consumer watch group, a competitor sneaks around leaving negative comments or an angered customer devotes his time to publicly hating you, then it’s pretty obvious you have a serious online reputation issue.

That's why you must diligently keep an eye on the comments about your business on the Net. If you find even one, negative search result, you need to fix it right away.

What should you do about those problems?

Seek professional online reputation management services, if you don’t already have someone that can effectively fix the situation.

Call 1-866-456-4701 for a FREE, No Obligation Online reputation review.