Christine's PR Success Stories

Problem # 1 - Restaurant Has No Customers

Solution - Zipangu Gained East Valley Recognition As A Superb Asian Cuisine and Sushi Restaurant
 

   Zipangu is a funny name for an obscure small strip mall restaurant. So when the sign went above the restaurant's door no one quite knew what to make of this new business.
 

   Initially the lunch crowd was sparse and the dinner crowds weren't much higher.
 

   They had excellent Sushi and other Japanese foods. Unfortunately one knew they were open.
 

   Christine Marek came in to solve that dilemma with her publicity services - Positive Relations, LLC.
 

   Over a six months period media campaigns and a fund-raising community awareness campaigns were implemented.

   Zipangu received an IMMEDIATE 446% on return on their investment in publicity.
 

   Food critics, TV shows, print newspaper and magazine articles hit the local media within a week from starting their campaign.
 

   As expected, the result of both campaigns brought in a flashflood of new customers.

   The community embraced them not only for their delicious food and service but also for their contributions to the neighborhood.

   Sales skyrocketed and the owners where able to sell this business for a handsome profit.

 

Problem #2 - Brand New Martial Arts School Grew To 230 Students in 18 Mos.

Solution - Mesa Kenpo Karate instructor hired Christine Marek and propelled this student count from 10 to more than 230 in less than 18 months.

   The instructor started teaching 10 students from his garage in October 1993. In May of 1994 he decided to open up a small 900 sq. ft. commercial martial arts school in a local strip center.

   With extensive advertising, marketing and publicity effort Master Kenpo Karate (MKK) grew to more than 230 students within 18 mos.
 

   This all happened during the height of the karate business, where MKK faced enormous competition in a small geographic area.

   There were 18 commercial schools with a 2 mile radius and a total of 36 karate studios within a five mile radius of this business.
 

   Christine Marek launched several PR campaigns over the course of 18 months. It included print and TV publicity, plus  community outreach programs.

   These PR efforts helped establish Master Kenpo Karate as THE premier martial arts and personal development school in the Phoenix Valley.

   The total return on investment with the publicity added up to more than $120,000 worth of media endorsements and community publicity.

   This is a 1,000% return on their  investment. 

Problem # 3 - Chandler Carnival Event Experienced Declining Attendance.

Solution - Christine's PR turned this event into an International Extravaganza.
 

   Who would have thought that an Ostrich event in downtown Chandler could become an international extravaganza?

   CK Event Enterprises hired Christine Marek as their publicist for "The Chandler Ostrich Festival".

   Christine was not the first to handle the publicity for this event.
 

   Ever since Christine took the PR helm for the Ostrich Festival, it received record numbers of publicity hits, even on an International level.

   The International press attended from as far away as Korea, just to report on the event and ride the Ostriches.

   As a result of this publicity and other marketing efforts, the attendance rose from 300,000 people in 2002 to more than half a million visitors in 2003.

   This HUGE increase in visitors forced the event to move to a much larger venue for the following year.

 

Problem # 4 - Robson Communities needed to communicate with their residents and prospects. 

Solution - Christine Marek helped  create their very own newspaper for FOUR different communities.
 

   Do you ever wish you could successfully market to a captured audience?
 

   Christine Marek was hired in 1986 as the publication manager and advertising sales manager for the retirement newspaper Sun Lakes Slash. The developer, Ed Robson, printed for it for his residents in Sun Lakes, Arizona.

   At the beginning, this paper's circulation was less than 5000. For nine years Christine worked for Robson Communities and developed this newspaper while she was creating/managing three additional newspapers for three new residential active adult communities.

   The total circulation grew to more than 20,000 papers. Local residents and out-of-state visitors to the Robson communities received continuous promotional news from the developer about his products, amenities and life-style features.

   Recognized for excellence these newspapers received numerous awards from the Arizona Press Women and Nat'l Association of Press Women.

--- Important Footnote ---

   Christine later went on to publish her own Tri-City newspaper to support the small business owner titled, "The Best of News".

The newspaper was published for almost two years and had a circulation of more than 54,000 copies each month.

The "Best Of News" was THE LARGEST independently owned direct-delivered newspaper in Arizona.